About the Project

Feldos is a Canadian pastry snack shop founded by two sisters, Ife and Ore Adesola that provides freshly baked West African pastries from locally sourced ingredients to a western audience, particularly in the Greater Toronto Area.

Challenge

By combining their homegrown recipes with a modern, digital approach, Feldos aimed to bring the distinctive flavors of West African pastries to the Greater Toronto Area and beyond. They needed a strategy for sustained growth.

‍Our Approach

Harnessing the power of ecommerce, we designed an online space that encapsulated the brand's values and aesthetic while also ensuring a user-friendly shopping experience for their customers. With the aim of fostering customer loyalty, we integrated sales generation features to incentivize repeat purchases and referrals.

‍Results

In bridging the gap between tradition and modern ecommerce, we've helped Feldos establish a strong online presence, amplifying their reach and increasing their customer base. By transforming visitors into loyal customers, we've helped Feldos pave the way for a future filled with growth and delicious pastries.

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