About the Project

Rayo Luxe, a Columbus, Ohio-based company, specializes in hand-poured soy candles featuring crackling wooden wicks and a pure soy wax blend devoid of additives. Crafting sustainable, exquisite products, Rayo Luxe aims to awaken the senses and infuse homes with a sense of serenity.

Challenge

Rayo Luxe needed a brand identity and packaging design revamp to better reflect its ethos and connect with its audience. It also needed a special edition packaging for upcoming holiday season and a social media overhaul was necessary to let the brand connect with its audience and showcase its products in a visually compelling way.

Our Approach

Quant By Design crafted a brand identity that blends modernity with timeless elegance, inspired by tranquility and nature. We refreshed packaging to resonate with Canadian users, reflecting our commitment to nature-inspired products. Through compelling visuals and content, we enabled Rayo Luxe to connect effortlessly with its Canadian audience. Our strategic redesign included refining typography, logo, and visuals for a cohesive brand experience.

Results

The refreshed brand identity resonated deeply with Rayo Luxe's audience, and the redesigned product labels and packaging communicated its values of sustainability and mindful living, driving sales. The Instagram posts enhanced its social media footprint and the revamped branding strategy led to strengthening brand recognition and loyalty among customers.

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